I’ve been blogging for the past five and a half years, in many different areas, under different names. Blogging as both myself and as a ghost writer, earning money and doing it out of a passion for the subject.
Over the past couple of years, the blogging community has grow and changed, with many of those who started with me leaving or taking a big step back, something I did last year. I still posted every now and then but for some reason, the passion I once felt had gone.
It is so easy to get caught up in the numbers game, chasing those high flying blogs, wanting to earn money from our writing and changing the way we write to fulfill this desire. There are some blogs I used to love to read for their real, authentic voice, which is what no doubt gain them the readership in the first place, that as soon as monetising became an option, they valued the money higher than their voice.
Now doubt get me wrong, there is nothing wrong with monetising your blog. Who should work for free if that is how you want to grow your blog and make it a business? I’m not saying that if the opportunity arose for this blog to earn some money I wouldn’t consider it, but it would have to be on my terms and for me, the money isn’t what is important.
Anyway I digress, I wanted to talk about finding your authentic voice. You know what I mean, writing in a style that is you, your voice, the one that your regular readers come to read. It can be hard to find it, it is a work in progress and I would even go as far to say that it will no doubt change over time, just like we do. Yet, once you’ve found it, it can make a huge difference.
Writing about subjects you are passionate about, have a knowledge of or want to read yourself will all help with developing your voice. Many bloggers, me included, have blogs that we love to read and many of us start our blogs in the vain hope of replicating these. This is a great starting point but over time it will be hard to sustain this as you are not writing in a way that is natural to you.
I am still working on my own voice, but I think that I’ve finally found a place where I can be me, write about things that interest me, where I won’t be chasing those numbers. If people like what I write then great, but really I’m just writing for myself!